But last year a national furniture store chain opened up in town and the competition started to get fierce.  For the first time in ten years, I was seeing our sales start to decrease.  I knew that they had lower prices than we did, but I didn’t want to end up in a price war that I wouldn’t be able to win – I knew there had to be another way for us to keep our market share.

My wife came up with the great idea that we could offer accessibility seating to our customers.  There was no one in town that sold lift recliners or other accessibility seating options.  I found out that some of our suppliers had stock of these types of products, so we brought some in to try them out.

Six months later, we have gained market share and are testing out new products to sell in our store.  So far the response to the walk-in bath tubs that has been phenomenal and we are looking to bring in even more options for our customers.  I will have to give all the credit to my wife though – she did have a really good idea.

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